AI isn’t replacing advisors.
But it is changing something more subtle and far more important: who clients trust first.
Not in theory. In practice. Quietly.
And by the time most professionals realise it, the shift has already happened.
For decades, trust in advice followed a simple logic. Clients trusted the person who knew more, had more experience, or held the right credentials. Expertise was scarce, and access to information created authority.
AI has disrupted that foundation.
Today, clients often arrive at conversations already influenced by something they read, asked, or explored with AI. Sometimes they mention it. Often they don’t. But it shapes expectations, frames questions, and sets a baseline for what feels “reasonable” before you even speak.
This isn’t about correctness. It’s about perception.
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